This Learning Partnership by bringing together 10 European organisations aimed at sharing knowledge on practising culture in public places as a way of engaging audiences (also current non-audiences) in new environments, specifically on urban waterfronts/ river banks across Europe.
The underlying issue was how to use audience development strategies for this purpose. Today audience development is a necessity, if broader access to culture is to become a reality. The competences of the learners from the involved organisations were enriched in this respect by applying transversal and intercultural methodology from the realms of e.g. sociology, marketing, civil society involvement, public space/urban planning, environment, sustainable development etc.
By means of this project good practices were identified, possibilities explored and eventually, new models of non-formal education art projects drafted and disseminated.
Throughout our project we defined cultural, social and educational opportunities and benefits audience development brings to the waterfronts in European cities.
You can read about all project activities HERE.
Rivers of Opportunities project's outcome.