Seminar in Stockholm, Sweden


PROGRAMME 13-16 August 2014

Wednesday 13 August
Arrival of participants

19.00 Get together and dinner at Intercult

Thursday 14 August

Boat trip (time to be confirmed)- exploring the waterfronts of Stockholm by the sea!

11.00-12.30 Lunch

Conference "Audience development in public space, to build and measure".
Venue: Stockholm Fringe Fest at Culture House of Stockholm, Studio.
Open to local participants.

Speakers during the day

I3.00 Iwona Preis/ Intercult, Wellcome on behalf of organizers
Agnieszka Wlazel River//Cities, short presentation of the plattform

13.15- 13.30 Adam Potrykus, Festival Director for STOFF World Wide

13.30- 14.00 Jan Ove Hafstad, MD Swedish Music Festivals, presents the results of a unique study of festivals “Music Festivals a Changing World - an international comparison”

14.00- 14.30 Break

14.30- 14.50 Hans Öjmyr, CEO, Stockholm City Museum: Evaluations and Generic Learning Outcomes method used by museum

14.50- 15.10 Lena From, Lijelvalchs & Stockholm Art- the city´s art in public space.

15.10- 15.40 City of Stockholm represented by Roger Ticoalu, Eventmanager, Claes Karlsson, Artistic director, Stockholm Culture Festival and We Are Stockholm

15.40- 16.20 Communications and measurements- to build and measure a festival
Short presentations of culture festivals: Totally Thames London, Donauinselfest Vienna (Austria), United Islands Prague (Czech Republic), Isarinselfest Munich (Germany) and Jafest Åbo (Finland)

16.20 – 16.30 Closing remarks by Chris Torch, Senior Associate at Intercult

Moderator: Iwona Preis, Intercult

17.00 Grand Opening of Stockholm Fringe Festival STOFF with a political cabaret Europa Europa (same room as the conference)

19.30-24.00 VIP- mingle at VIP lounge Stockholm Culture Festival GAT scene at Gustav Adolfs Torg

Friday 15 August
10.00- 12.00 Internal meeting of Rivers of Opportunities

12.00-13.00 Lunch at Intercult

14.00 Guided tour at Stockholm Culture Festival venue,
Claes Karlsson, Festival Director of Stockholm Culture Festival.

Afterwards: exploring festivals on your own.

19.30-24.00 VIP- mingle at VIP lounge Stockholm Culture Festival GAT scene at Gustav Adolfs Torg

Saturday 16 August
Study visits/ activities during the ongoing culture festivals.

19.30-24.00 VIP- mingle at VIP lounge Stockholm Culture Festival GAT scene at Gustav Adolfs Torg.

General information
Participants are welcome to use the VIP pass giving us free access to all activities and shows at Stockholm Fringe Fest.
You are also welcome to act as Mystery Shoppers, members of the STOFF jury for the Stockholm Fringe Prize.

Stockholm Culture Festival
All shows during the Stockholm Culture Festival are free of charge for the public.
Stockholm Culture Festival VIP pass is valid for VIP lounge at GAT scene.
Stockholm Card valid for free boat trips, visit to museums and public transports

Iwona Preis
Intercult, Nytorgsgatan 15, Stockholm- Södermalm.
Green metro line to Medborgarplatsen or Slussen

Organiser: River//Cities Platform Foundation
Co-organiser: Intercult,

With the kind support of:
Stockholm Fringe Fest STOFF
Stockholm Culture Festival
City of Stockholm
Stockholm Business Region

The Grundtvig Programme of the European Commission supports Rivers of Opportunities Learning Partnership.

Stockholm Fringe Fest STOFF

Stockholm Culture Festival 12-17 August 2014
Stockholm Culture Festival fills streets and squares with all kinds of culture in all genres, for all ages. The program goes on during six vibrant August days in the middle of the city centre and with free admission. From Sergels Torg, over Brunkeberg to Gustav Adolfs Torg with treats and samples of all the culture that Stockholm has to offer all year round, with performers and guests from all corners of the world.
Where: Stockholm City, Free admission

See more at:
For more info on Stockholm, see:


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